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Showing posts from 2016

Fees Must Fall

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FEES MUST FALL #FeesMustFall is a campaign that was led by students who opposed fee increments which were planned for the year 2016. It began at WITS University and within time, it had spread to other Universities in South Africa. From my point of view, this campaign was a success. The students used social media to their best advantage. They had no advertising budgets to market the campaign and therefor they had to market #FessMustFall themselves. Students from different learning institutions started spreading messages among each other using technology and online digital platforms. They raised awareness on social media and social networks such as Facebook, Twitter, Instagram, WhatsApp and even shared videos on YouTube. The use of technology and online platforms made it easier for students to reach other students and other targeted audiences. Students used inter alia , carried hand written posters that spread awareness to everyone. The hand written posters ...

No To Xenophobia

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#SayNoToXenophobia #SayNoToXenophobia is a campaign that was initiated on social media in response to killings and brutality of foreign nationals living in South Africa. The goal of the campaign was to put a stop to unfair treatment, killings and violence towards foreigners.  The Strategic use of Social Media The use of  social media and social networks contributed a large portion to the success of the campaign. The #SayNoToXenophobia trended on social networks and within time, it hit the media. I saw messages, pictures and videos on Twitter and Facebook during the time of the xenophobic attacks. The hashtag trended on Twitter, Facebook, Instagram and other social networks. It trended and raised awareness to people living in South Africa about the killings and brutality of foreign nationals. Within time, it had reached the global world outside S.A. People began to join the conversation. They shared opinions and expressions. Rich multimedia was shared ...