Fees Must Fall
FEES MUST FALL #FeesMustFall is a campaign that was led by students who opposed fee increments which were planned for the year 2016. It began at WITS University and within time, it had spread to other Universities in South Africa. From my point of view, this campaign was a success. The students used social media to their best advantage. They had no advertising budgets to market the campaign and therefor they had to market #FessMustFall themselves. Students from different learning institutions started spreading messages among each other using technology and online digital platforms. They raised awareness on social media and social networks such as Facebook, Twitter, Instagram, WhatsApp and even shared videos on YouTube. The use of technology and online platforms made it easier for students to reach other students and other targeted audiences. Students used inter alia , carried hand written posters that spread awareness to everyone. The hand written posters ...